Citing your sources
After hearing about Zero Footprint several times in the press (they've inked deals with both Air Canada and the city of Toronto), I decided to check out their site the other day. After considerable digging, I could find absolutely no documentation on the economic or scientific model they were using for calculating an individual's carbon footprint. A message to info@zerofootprint.net has received no response (so far). Am I the only one who sees a serious problem here? How can anyone have confidence in their projections? Because they have a scientific advisory board with big names on it? For all we know, they're just making their numbers up.
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wlach) wrote,
